By consuming audio content, people allow themselves to perform other tasks at the same time. Such as driving, cooking and doing physical activities, for example. Audio marketing itself is all content releas in audio format, and it usually takes the form of podcasts, radio programs or even narrations and actions of intelligent assistants such as Alexa, Google home, Cortana, Siri, etc . Audio is a content that is increasingly used by marketing professionals, it is part of the personalization and approximation of the brand with the customer. For this reason, in this post we will talk about 4 strategies to engage even more, using audio marketing! Let’s go? 1. Audio blog post Posts for your website can also take the form of audio, you know? You can merge audios with texts, this is a good strategy for when you have more complex or extensive content.
Research shows that most
People don’t have time to read stories all the way through. Therefore, the tip is to merge the two categories. You can also convert content already produced in text form to audio, that way people who don’t have time to Chinese Australia Phone Number List read can listen! When narrating these texts, it is important that this is done with the proper intonation, and never with robotic voices, agre Click and See Does Every Company Need a Marketing Plan? 2. Podcasts Podcasting has been around for a while, but recently it has gained a lot of popularity. According to surveys, Americans listen to an average of one podcast a week. That’s 67 million podcasts listen to per month! This audio marketing format can be a conversation between more people, a monologue talking about a certain subject or experiences, speeches, etc. And they can be published on specific platforms, like for example, which is used worldwide.
This is the simplest and easiest way to enter
The world of audio marketing! Audiograms are (still) images with background audio, and they can be post normally on Facebook for example. In this case, interesting content explaining an infographic or more interesting segments of radio or TV programs. 4. Smart Assistants Home speakers are increasingly taking over BTOC Database our everyday lives! Google Home and Amazon Echo, for example, already have several generations, and this is a technology that is here to stay! The NBA Alexa Skill, for example, is used by sports fans to listen to game voiceovers, review scores and bids! And we can predict that in the future more teams will make use of this new technology. With the evolution of the digital world, we must keep up to date and follow each new phase. To do this, count on a team of professionals connected to the news and trained to turn your brand into a reference! Pipe Marketing has a specialized team to turn your project into reality.