Selling on Amazon, especially in recent times, is not at all a given, unless our product is unique in its kind and we ourselves are the owners of the brand of our products.
Let’s explain better:
If the item we are trying to sell is a pair of shoes, an item of clothing, a household item or any object that we produce directly, or that we have produced by third parties with our brand, we can almost breathe a sigh of relief and skip to the next paragraph, as we will certainly be very advantaged in obtaining the infamous Buy Box.
If, on the other hand, what we intend to sell is a consumer product of which we are simply resellers, such as a mobile phone or a pair of branded shoes, then obtaining the buy box could become rather difficult and force us in some cases to choose to abandon this marketplace.
But why is the Buy Box so important?
It is not so obvious to end users, yet the yellow “Add to cart” button (for insiders “Buy Box”) is not at all a given to obtain.
Those with a more attentive eye may have also noticed a small text under the add to cart button that says something like “discover other offers for this product” or “Other sellers on Amazon” or from a PC a small additional box always positioned lower on the right that says “Compare other offers on Amazon”, with other prices indicated.
Engineers database is a engineer database specialized database where can be stored engineers profile, specialization, experiences, job opportunities, etc. It can be a job saver for both engineers and business professionals.
What do all these alternative pricing options mean?
The answer is simple: if three sellers put the same product on sale on Amazon, only one will win the buy box in a given period. While the other two will be “confined” under one of these secondary purchase options that we have just mentioned.
Statistically, purchases via buy-box are about 82% of the total. A percentage that increases even more in the case of purchases via mobile app.
The buy box is therefore essential to obtain, because it means a concrete possibility of selling the product. As very few users will be so astute as to explore other price and purchase options provided by other sellers for the same product.
So how do you get the Buy Box?
The result of Amazon’s obsession chile whatsapp phone list with always putting the end customer at the center of everything. The buy box mechanism was conceived and designed to offer the end customer the best combination.
It may therefore happen that a seller with high service quality scores but with a slightly higher product price. Than other competitors can have their share of visibility through the buy box. As well as a seller with a better price but lower quality scores.
Reliability and reputation of the seller
Amazon itself does not bh lists explicitly declare the formula for calculating this score. We know that all these factors are important and have a weight in the evaluation.
Furthermore, in the presence of multiple sellers with a good score. Amazon will divide the daily visibility of the buy box among multiple sellers who meet the requirements.
An important factor that often determines whether or not you get the buy box is the Fulfilled By Amazon (FBA) service. Which means entrusting your products to the Amazon warehouse. Which will handle the order and shipping on your behalf, ensuring a fast and punctual service 365 days a year or almost.
Other ways to get the buy box
If the products you intend to sell on Amazon are not already on the platform. Because your brand is new or the products you have for sale have not been previously listed by other sellers. It is likely that you will be able to get the buy box immediately once Amazon has verified and checked the items.
Amazon, despite having a certainly complicated sales procedure, still remains the largest marketplace available. Online thanks to its customer-centric policy, the best purchasing experience. The presence of the most competitive prices on the market.
Obtaining the Buy Box is not so obvious
However, this eventuality should absolutely not be considered a definitive goal. Just because there is no competition with other sellers since no one else has our products. Amazon still takes performance into account and, for those who do not adhere to the order management. And shipping times imposed by Amazon, there are various penalties that can go as far as the suspension of the Seller account.
Conclusions
If obtained, it must then be defended with exemplary sales management in the time that Amazon requires. Owning brands and selling “new” products or products that no one else has for sale on the marketplace. Puts us in an advantageous position, especially in the initial stages. While three if we approach the sale with consumer products that are already present in the marketplace. Our adventure will certainly start uphill and getting the first sales will not be easy at all, unless we “play it” on the price.
