This is a feature offered by platforms specializing in basic content management (content such as titles, photos, videos, and descriptions). The syndication platforms that offer this use case will connect directly to your PIM ( Product Inventory Management ) and your DAM ( Digital Asset Management ) to automate the uploading of your content to your online showcases. This will allow you to update your content in real time within the scope that you have defined with your syndication partner. This saves you from having to upload and update this content over the counter.
Enriching the type of content available online
This is a feature offered by platforms that specialize in managing enriched content (content such as: customer reviews, FAQs, 3D visualization, mini-site, hot spots, A+ content, etc.). The syndication platforms that offer this use case will allow you iceland phone number library to centralize and create enriched content before distributing it on part of your online stores . This allows you to enrich the online visitor experience on the product pages you have chosen.
The two use cases presented are not exclusive and some platforms offer both. In addition, each syndication platform can cover all content elements, whether basic or rich, or only a part.
Once this first criterion has been assessed, the second criterion consists of measuring the adequacy of the scope of application of these syndication platforms with your own field of action.
The difference between basic content and rich content
Assess the scope of application of the platforms considered
When considering the scope of application of syndication platforms, we first look at the geographic dimension. Does your prospective syndication partner cover all the markets in which you are active. While keeping in mind that the functionalities made available in one market. By a syndication platform are not necessarily available in all the others, even if functionalities exclusively available in one market can be a good find reliable providers integrate with indicator of their future deployment in other markets.
We then look at the sites (own sites, e-retailer, pure player, etc.) covered by the platform. In relation to the geographical presence, each syndication platform works with its own network of retailers . Some retailers are compatible with multiple syndication uab directory platforms, others work exclusively with certain platforms. Sill others are not compatible with these platforms. This will allow you to measure what part of your field of action. The scope of application of the syndication platform in question.