Through email marketing you can achieve excellent concrete results in terms of sales support and constant engagement of your audience, especially if you have an e-commerce.
There are many levers to get in touch with your audience and support conversions, all of which are quite well-known: special and seasonal discounts, launching new collections, retargeting, dissemination and in-depth analysis of the topic of your site…
But also “one to one” communications linked for example to special dates , such as the birthday of each member (having their date of birth in the database, of course).
The birthday of your newsletter subscribers , therefore, is a moment to celebrate. For users this is obviously an important date and you can reward them for their loyalty by making them feel part of the community.
How? By sending a personalized email , created especially for them, with a greeting message and/or a little thought.
An automation of this type is very classic and easy to program
with various email marketing software
Furthermore, the gift you choose to give (such as a discount coupon) allows you to maintain relationships , improve them and even reconnect with those that have been lost for some time.
Don’t you think it’s possible? Well, a single email sent on the birthday of one of your users will certainly not be enough to increase the sales of your store or your e-commerce, but a constant and planned marketing and communication strategy over time … that can change the cards on the table.
Let’s see together how to do it!
Summary [ hide ]
1 Birthday Email: 4 Ideas to Use for Your Newsletters
1.1 1. A greeting message
1.2 2. A discount code
1.3 3. A little gift to pick up in store
1.4 4. A gift in collaboration with…
2 Best Practices for a Perfect Birthday Email
2.1 When to send the email?
2.2 Email Marketing and Birthday: Watch Out for Mistakes
Birthday Emails: 4 Ideas to Use for Your Newsletters
Before suggesting some ideas for creating a perfect birthday newsletter, I want to share a little thought with you.
More and more often today the power of email marketing is underestimated
And its immense potential is not paid attention to.
There is a tendency to think that the newsletter is just an email sent to subscribers at certain times of the year to propose products and news.
In short, the benefits that an editorial planning – with differentiated contents – could offer to your business in terms of sales and corporate image are not considered.
Furthermore, this is the right time to intensify your marketing strategy , considering – also and above all – newsletters. According to the new report on email marketing in Italy by GetResponse, today the average opening rate of an email is 31.86% , a substantial increase compared to 2021.
This means that email marketing is in excellent health. In fact, this is the right time to roll up your sleeves and come up with new ideas to grow your business. Let’s see how, starting with the birthday celebrations.
Email Marketing Sending a discount code on a birthday may seem trivial
If you sell online, you can also choose to give away shipping costs, without requiring a minimum order: the user will be more encouraged to take advantage of the offer.
A tip: give the birthday boy or girl the chance to use the voucher over a longer period of time than just their birthday, without rushing them!
A little gift to pick up in store
If your business includes both e-commerce and physical locations, you can invite the celebrants to pick up a small gift at their local store .
Prepare a package with free samples or reserve them the surprise you want. In this way, you will be able to encourage purchases even on site and the birthday can become the right occasion to stock up on products!
A gift in collaboration with…
Have you ever thought about forming alliances with some colleagues ? It can be a creative way to get your name out there and implement your offer.
For example, if you run a gym, why not partner with a wellness center to offer a unique birthday gift like a massage at a discounted price?
And vice versa, how about having your wellness center customers receive a gift voucher to attend your gym?
These co-marketing efforts can be surprising for customers and allow you to gain visibility into each other’s audiences.
Do you want to make your newsletters unique? If you are looking for fun ideas and want to learn more about the topic, read our article: How to create effective and fun newsletters
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Best practices for a perfect birthday email
A birthday email, to be effective, must not be banal. Furthermore, on a technical level, some aspects must be taken care of such as:
the subject of the Email Marketing catchy and personalized ;
the graphics: colorful, cheerful but reflecting the brand;
the copy: short, but full of meaning;
the call to action: precise and also tailor-made;
the images: colorful, well-kept, lively, in line with corporate communication.
Remember that every email you send on your subscribers’ birthday must be original.
So never copy those sent in previous years , you risk ruining everything!
When to send the email?
Based on your goals, you can also local whatsapp numbers list decide the best day to send the birthday email.
In particular you can choose to ship:
only one communication on the birthday;
a couple of emails before the celebration date, anticipating that the registered user will soon receive an important communication (riskier choice…);
some emails after the birthday date, very useful to remember to use the discount coupon received for free or collect the gift in store.
Email Marketing and Birthday: Watch Out for Mistakes
To get the most out of your birthday bu leads newsletters, avoid making some mistakes such as:
do not personalize the email with the name of the person being celebrated;
use banal and repetitive graphics year after year;
create value-free and standardized messages;
write cold and unappealing texts;
offering the birthday boy or girl a discount or benefit that is too small.
As you can see, the marketing strategy is combined with perfect copywriting and graphics designed
Email Marketing specifically for the occasion. Nothing should be left to chance
Finally, remember that to implement this strategy you must have included the birthday field in the newsletter subscription form .
You can also request this data from registered people in a subsequent email, via landing page or directly in the store (updating customer personal data and explicitly asking if they agree to the sending of promotional newsletters).
A greeting message
It’s always nice to receive birthday greetings. Even just one email with a personalized message , written in a warm tone of voice and with attractive graphics , is enough to cheer up your subscribers and bring them closer to your brand.
Of course, if you just send a greeting, without any kind of personalization or benefit, the email becomes little more than a spam communication , which will soon be trashed. The user expects something… And this brings us to the next point.
