Conversion rate (often abbreviated as CR) is a fundamental metric in email marketing that plays a crucial role in determining whether a campaign was successful or not. That’s why it deserves a separate article so you know everything you need to know about it. Briefly, clearly, and to the point. So let’s get started.
What is conversion rate?
This parameter expresses the percentage of those contacted who clicked on one of the links in the email and subsequently performed the requested action – this oman phone number data could be filling out a form, purchasing goods, downloading a document, etc.
How is the conversion rate calculated?
You can get the conversion rate value automatically in almost all emailing tools . They calculate it using this formula:
(number of actions taken : number of emails delivered) × 100.
If you successfully delivered the message to 1,000 recipients with the current newsletter issue, 50 of whom ultimately placed an order after clicking through to your website, the conversion rate of the campaign will be (50 : 1,000) x 100 = 5%.
Why is it important to track conversion rate?
Conversion rate shows what you’re probably most interested in — how many conversions your entire campaign brought you. Based on that, you can easily assess whether it met its goal.
What is the average conversion rate? And what is a good one?
Barilliance’s internal research showed that in 2021, the average arranging objects in an eye-catching way is essential email conversion rate was 1.33% .
But whether a given conversion rate is good or not is determined only by you. No one else knows how much money, time, and effort you have put into this campaign or event you are promoting. And how many conversions you need to make it back.
Evaluate email campaigns correctly
How do you know if you’re doing email marketing well? By tracking and evaluating seven key email marketing metrics. You’ll learn how to do that in our e-book.
DOWNLOAD FREE E-BOOK
How can I increase the conversion rate?
We won’t repeat what we’ve already mentioned in previous parts of this series, and let’s assume that your email campaigns are characterized by:
interesting objects ,
effective CTAs ,
precise segmentation ,
quality personalization.
If not, you can find everything you need to fix it, including practical tips and tricks, by clicking on the relevant articles, where we discuss the issue in detail.
In this text, we primarily want to show you what the landing page you are linking to should look like so that it generates as many conversions as possible.
What is a landing page?
A landing page is a page that focuses on a single topic, pursues a hong kong data specific conversion goal, and invites readers to take a specific action. Typically, this involves leaving a contact to register for an event, download a document, purchase goods, or order services.
Why is a landing page better suited for emailing than a home page?
Enticing recipients to read your email and then click the button is a great achievement, but even if you succeed, you definitely haven’t won .
Therefore, the page clicked through needs to spark a deeper interest in your products and services. And if your home page serves only as a general signpost, a reader who came to the site for a specific purpose can easily lose attention.