How changes in consumer Voice search isn’t just changing consumer behavior. It’s also changing search engine behavior.
We are experiencing a new era in the relationship between users and their devices. With the popularization of virtual assistants – such as Siri and Alexa – voice searches are increasingly popular.
But this movement has already started with smartphones
After all, it is much more practical, faster and safer to speak than to type on a small screen. Especially with long tail keywords.
When users search by voice, they use everyday language to ask complete questions, not the phrases they typically use when typing.
The power of mobile in SEO strategies
Mobile optimization is important not How changes in consumer only for mobile indexing, but also to ensure that users searching by voice have a good experience.
Because users who are in traffic need brazil telegram data high loading speed for websites, as well as clear answers in their search results.
While we can’t yet report on voice search queries in
Google AdWords or Search Console, we can already make educated guesses based on the queries we see in both products.
Search queries with long tail keywords and natural language are likely to come from a voice search.
So let’s assume that these queries are discourage search engines from indexing this site performed using voice searches. From there, we can respond by creating content around the answers to these questions.
Always using a conversational approach
After all, that’s how people naturally speak.
Snippets: example of good use of long tails
Check out Google’s featured snippets , which beb directory provide simple, factual answers to questions users have asked.
The response provides additional details How changes in consumer if the user clicks on it. But the goal is to provide the answer in that field.
So when you do a voice search, you’ll find
That featured snippets are often read aloud by voice assistants, always in response to your informational queries.
The user will also notice that this featured snippet is the top result: “Position 0”.
If the snippet answers the question, searchers will certainly go further. Scrolling through additional search results.
While there may be paid ads above this snippet
This is the best ranking for organic searches.
The goal of a snippet is to help users solve problems. Or find answers. So your company needs to be the one to help them do that.
The starting point of a long tail keyword strategy
Although there is no magic formula to guarantee “Position 0”, your company can aim for it when producing its content. The secret is to focus precisely think:Because each of these doubts can indicate a different intention.
A search for software providers for educational institutions, for example, shows that the user is probably at the top of the sales SaaS solution.
So he wants to know more about who sells them
If he asks where the nearest technology office is, he’ll probably be closer to making his purchase decision.
In fact, a recent study on the use of keywords in voice searches reinforces this point: the need to create content that answers the questions people ask through voice search.