For those who sell online (e-commerce), converting means making a sale, but for businesspeople who do not work in this format, conversion occurs when the customer, from the website, contacts the company or leaves their details to be contacted. So, regardless of whether you sell through your website or not, it is possible (and necessary) to convert. So, that’s what this guide is for, let’s delve deeper into this topic. Understand everything about CRO and how to apply it . Enjoy reading!
What is conversion rate?
To begin with, you need to understand what conversion is . As we mentioned above, conversion is nothing more than when the customer performs the action you want. It could be a sale, generating leads, downloading an app, making a subscription, etc. There are several objectives and each one follows its own strategy. The conversion rate is one of the most important Job Seekers Database metrics. Through it, you can understand the total volume of users who visited your page and those who actually converted. Google Analytics provides all the data you need, such as visits and conversions over a period of time, and also does the math on its own. However, if you want to do it yourself, the formula is simple: Conversions/Visits * 100 = Conversion Rate.
What is a good conversion rate?
Once this concept is understood, managers and France Phone Number List marketing professionals often have a big question: what is a good conversion rate? In practice, this is a very difficult question to answer. For example, the average conversion rate for a Brazilian e-commerce site is just 1.65%. When you stop and think about it, this makes a lot of sense from a consumer behavior perspective . How often do people go into stores just to “take a quick look”? This is even more true online. The Brazilian rate is low, especially compared to the United States (2.86%) and globally (4.31%). It is difficult to say why this is the case. It could be a cultural thing, or it could be that Brazilian websites are not as well optimized . Either way, there is always a way to optimize your conversion rate.
