Christmas is one of the times of year when there is the most consumption, so it is logically also one of the times that most interests us as marketers. To make the most of it this year, don’t miss these 10 tips for your online marketing strategies at Christmas.
10 steps to online marketing for your Christmas campaigns
Online marketing plan for the Christmas campaign
1) Plan ahead
If you haven’t started preparing your Christmas campaign yet , the best time is right now! The best formula for success is to be well prepared.
When planning your Christmas campaign , you not only have to think about a central How to Build Phone Number List and a series of actions, but also about logistics. Think about the resources you will need, both in terms of budget and professionals, and get to work to get them.
2) Breathe Christmas in every corner
The term “immersion” has never been more relevant than at Christmas. If you want to get your users into the holiday spirit, your image has to be up to par.
So, it’s time to start designing your company’s Christmas look: your website, cover images, social media profiles, and even your emails should all be Christmassy at first glance. Another very effective way to create a Christmas atmosphere is to post photos of your office decorated for the holidays or of your B To B Database celebrating together.
3) Take advantage of all possible dates
Christmas, New Year’s Eve and Epiphany… and what else? If you want to get the most out of your Email List Digital Library campaign, don’t just stick to the usual dates. Instead, think about actions for days like Black Friday , Cyber Monday, Christmas Lotter
Day or April Fool’s Day
But you can go one step further, as we are increasingly tending to do our Christmas shopping in advance. You can plan some themed action for the December long weekend, and launch your offers and promotions well in advance of the holidays themselves. And if you want to give it the ultimate twist, also think about some post-Christmas message or campaign to get over “the January blues”.
4) Sell your products as gifts
Christmas is the time of consumerism par excellence, and the increase in sales of many brands is directly related to Christmas gifts. But it is also a time of stress, in which many users seek to resolve the issue of gifts as soon as possible.
How can you take advantage of this trend?
It’s simple: make your customers’ lives easier by classifying your products into gift lists by category, for example “for mom” or “ideal for couples.” This way, users will quickly find what they are looking for and there will be less chance of them leaving the website.
5) Contribute to a cause
Christmas is the best time to put corporate social responsibility into practice (although of course, you shouldn’t forget about it the rest of the year). At this time of year, solidarity is in full force, so users are more likely to choose brands that collaborate with a good cause. Which one is yours?
