How to Use Social Media for Market Research

With a company’s marketing goals, market Cambodia Mobile Number List research forms the foundation of successful brand marketing strategies. In short, it is hard to overstate the importance of market research. Still, there are drawbacks. Traditional market research techniques, such as interviews and focus groups, can be time-consuming. These tools can also be tough on resources if the research is done thoroughly, forcing some brands to launch a marketing strategy built on hunches rather than data. Others limit the scope of their study in the hope that findings may still be valid. Both of these options are putting brands at risk.

How market research sets brands apart

 

Market research has always been Cambodia Mobile Number List an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer Cambodia Mobile Number List personas, and evaluating how successful your product could be. Market research also helps  quantify product-market fit. Once your product or service has been launched, research allows brand teams to Cambodia Mobile Number List check whether customers receive the messages they want to communicate.

Social media lifts market research limitations

Social media platforms have all the tools BTOC Database necessary to provide brands with answers to market research questions. Social media can offer insights into branding, content messaging and creative design, as well as improve awareness Cambodia Mobile Number List of competitor activity and industry trends. Much of this is made possible by the sheer number of. Potential customers brands can access via social media. Facebook alone has nearly three billion active. Cambodia  users every month which has been growing for nearly a decade.

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