Are you focusing on content marketing, providing valuable information rather than pitching your product? As the big guys (like Whole Foods, Ikea, and IBM) have proven, this is the most effective marketing you can do. engagement marketing” because engagement with your audience is the goal. Are you consistent and persistent rule that customers must be exposed to your product or service at least seven times before they notice. In today’s world, when we’re all bombarded. If you’re more laid back or analytical, that’s fine. But you might need to pump it up to show your audience that.
Focus on their really hot, hot buttons
Your potential customers may have dozens Hong Kong Mobile Number List of issues they have to deal with. But what are the ones that keep them up at night pain point or get them motivated and excited All your marketing pieces should be focused on these, not on mildly irritating or interesting issues. We’re all and time is precious. Where are you more likely to spend your precious time? On an article that tells you how to reduce your HR paperwork or one that gives tips on how to make sure you don’t hire a problem employee.t you’re passionate about your business and eager to connect with them. Don’t be afraid to use a little humor.
Pump up the personality
As an entrepreneur, you’re often the BTOC Database of your company. If people experience the real you, they learn to like you and trust you, which translates into liking and trusting your brand. To make this happen, you need to connect as a human, not a robot. This applies not only to video but to written pieces as well. When writing a blog or article, think conversation, not dissertation. When doing videos, it’s doubly important to ensure you come through. I’m naturally enthusiastic and extroverted. I talk fast and smile a lot. And I’m definitely not perfect! But by being myself, people get to like me and trust me because they know I’m authentic. (And if they don’t like me? They aren’t the people I’m looking for.
