Your emails have polished copy and attractive graphics, you segment your audience thoroughly, and you use the right campaigns. But you can do even more. Make your email messages accessible to subscribers who are often forgotten.
What is accessibility and who does it concern?
What does accessibility actually mean? Imagine, for example, that a visually impaired person using a screen reader is unable to see exactly what the new collection you are introducing them to in an email looks like because the images do not have alternative text.
This is not an isolated situation, given that it is estimated poland phone number data that more than a billion people worldwide live with a disability . In the Czech Republic, there are approximately 1.1 million people over the age of 15 who have some kind of disability. The reasons why making your emails accessible to people affected by this will help you are obvious:
you will reach a wider audience
you will differentiate yourself from the competition ,
you will strengthen your own brand,
increase customer engagement ,
you minimize legal risk.
3 basic aspects of email accessibility
The disabilities that complicate the consumption of your newsletter content are mainly the following:
Mental limitations that affect attention, comprehension, or problem solving.
When creating emails, use a simple composition techniques presentation, avoid technical language, and provide clear instructions.
Neurological causes such as epilepsy, stroke, Parkinson’s disease, etc.
Divide the text into smaller parts.
Visual impairments including color blindness.
Ensure color contrast, screen reader compatibility, and large enough font.
This was really just a brief summary, for a better understanding and accessible emails to everyone, read on .
Check availability
How to do it? Start from the beginning, gradually and completely. Let’s look at the specific practical steps together.
Subject as a basis
The subject line and preheader are the gateway to your email. Every marketer hong kong data knows they need to be engaging and relevant . However, in the case of voice screen readers or virtual assistants (Siri, Alexa), this can be a challenge.
For example, Siri will read the first 499 characters . If the preheader is too short, it will skip to the next part of the email, which can be confusing for subscribers. For an interesting example, see Email on acid’s experiment with Siri and the preheader .