Zappos, one of the world’s leading shoe and online retail businesses, was one of the first to float the idea of selling shoes online and has struggled to convince investors of its value. This happened 2 decades ago. Now, online shopping has completely taken over especially since the emergence of the COVID-19 […]
Unpack the product You will be able to introduce your product to new markets by collaborating with influencers and having them post unboxing live videos as a way to generate interest about your product. Because influencers have credibility in their niche, audiences will associate their level of trust with your product […]
With more and more consumers buying online, brands have experimented with shoppertainment – a term closely related to in-person commerce. It is a brand new way to connect with shoppers on a human level while maintaining the convenience of online/mobile shopping. Here’s an overview of live trading, trends in the market, and […]
Fashion Clothing Company LF Corp. has combined real-time chat, live streaming and one-click purchase as a way to create a seamless online shopping experience for customers. As a result, LF Corp. has seen an increase of 30% year over year since 2015. TMON, formerly known as Ticket Monster, was one […]
Emails are an essential communication tool in both personal and professional settings. They allow us to share information, ideas, and updates quickly and easily. However, with the sheer volume of emails that people receive each day, it’s important to make sure that your email stands out and effectively communicates your […]
When sending an email, the header section contains important information that helps recipients understand the context and purpose of the email. Here are seven essential pieces of information that should be included in the header of an email. From The “From” field identifies the sender of the email. It’s essential […]
One of the most significant advantages of having multiple email addresses is that you can separate your personal and professional communication. It’s crucial to maintain a professional image when communicating with clients, colleagues, or potential employers. Having a dedicated email address for work-related communication can help you keep your inbox […]
Email marketing is a popular strategy that businesses use to reach out to their customers and prospects. It involves sending promotional messages to a list of subscribers, with the aim of driving conversions and building brand awareness. However, the question remains: is email marketing a good strategy for businesses? The […]
Email marketing has become a widely used tool for businesses to reach out to their customers and prospects. It involves sending promotional emails to a list of subscribers, with the aim of driving conversions and building brand awareness. However, despite its popularity, email marketing faces several challenges that can affect […]
Email marketing is a crucial aspect of digital marketing that can significantly improve customer engagement, retention, and revenue. However, email marketing also poses several challenges that marketers must overcome to ensure their campaigns’ success. Here are some common challenges of email marketing: Low open and click-through rates: One of the […]
Email marketing has been a popular and effective way for businesses to reach their target audience for many years. It has proven to be a cost-effective way to promote products or services, build relationships with customers, and increase brand awareness. However, with the rise of social media, many businesses have […]
Email marketing is a cost-effective and powerful way to reach out to customers and prospects, build relationships, and promote products or services. However, to be successful in email marketing, you need to have a set of skills that enable you to create compelling email campaigns and engage your audience. Here […]
