.Shopify and Salesforce: we are talking about two top players in the digital field. The first established itself at the beginning as a SaaS platform for e-commerce for small or medium-sized companies, the second as a reference CRM for large companies. The two worlds, initially distant, have gradually come closer thanks to their respective business evolutions, and today they both find themselves on the work tables of leading brands oriented towards the development of their online shop.
Shopify Plus vs Salesforce Commerce Cloud
Shopify, which has grown over the years to cover 10% of the US e-commerce market share (second only to Amazon), has launched the Shopify Plus version, to meet the needs of large companies. Salesforce, at the same time, has chosen to launch its own e-commerce platform, thus integrating its product portfolio which, in addition to CRM, includes services such as Marketing Cloud, Tableau Analytics and Slack, just to name a few.
What do they have in common? Both solutions are SaaS and cloud-based, they are aimed at large companies and are officially recognized as Leaders by the most prestigious industry analyses, such as Gartner (2023 Gartner Magic Quadrant for Digital Commerce). So what are the differences between Shopify Plus and Salesforce Commerce Cloud? Let’s analyze the main ones together.
Ease of use
Shopify is known for its extremely user-friendly user interface, an aspect that has distinguished it since its launch and that has not been lost even in the Shopify Plus solution. In this respect, Salesforce, offering advanced features right from the start, can be considered more complex and therefore require a longer learning curve.
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Features and integrations
Shopify and Salesforce Commerce Cloud have a very different approach in terms of integrations. Shopify is based on an extensive ecosystem of third-party apps, offering a wide range of additional features and integrations through its App Store. This allows companies to add specific features to their store in a flexible way. Salesforce Commerce Cloud, on the other hand, integrates natively with other Salesforce products, providing a complete suite of business tools, thanks to a centralized solution for the different areas and activities of a company. Shopify’s aim is therefore to select and make available through integrations “best in class” solutions for each feature, while Salesforce Commerce Cloud is focused on adding new features to its internal platform.
Store design and customizations
On the design front, Shopify has chosen to make available an extremely significant number of themes and templates that designers and frontends can easily customize to meet their aesthetic needs and reflect the specific brand identity. Salesforce Commerce Cloud also offers various themes and templates to choose from, but the design options are limited compared to Shopify and it is therefore necessary to have more advanced tech skills to allow you to fully customize your store. On the front of customizations not only aesthetic but also functional, since in both cases they are SaaS platforms, it is obviously not possible to have total control of the code. Salesforce Commerce Cloud, however, offers greater customization possibilities, with consequent effort and development costs to consider for companies.
Prices and Total Cost of Ownership
The price of Shopify Plus ресурс базы данных отрасли is 2000 euros per month for stores with transactions under 800k/month. To which are added the costs of integrations with third-party apps. For Salesforce Commerce Cloud, however, it is not possible to provide precise pricing, as the cost is calculated ad hoc for each customer. But the annual costs are on average higher than Shopify Plus.
In addition to the standard fees, it is also a good idea to consider the TCO (Total Cost of Ownership). Which takes into account not only the costs directly attributable to the license. But also the expenses related to implementation and use.
Salesforce CRM and Shopify Plus Compatibility
Many enterprise companies bhb directory choose Salesforce Commerce Cloud to rely on a single solution. With the possibility of making different products of the same suite work together. But if you already have Salesforce CRM in your company. Is it not possible to choose Shopify Plus? On the contrary: the Salesforce customer relationship management (CRM) service integrates perfectly with Shopify Plus. Through the use of a dedicated app or with a custom integration thanks to the APIs of both platforms.
Shopify Plus and Salesforce commerce Cloud: what to choose?
Both are leading platforms in the e-commerce sector. The optimal choice dipends with the specific needs of the company. Which in one case may want to focus on agility and flexibility and in the other on centralization of the solution. With respect to services used by the different business areas. For years, as an agency, we have identified Shopify as the optimal platform for the creation of agile. And high-performance online shops and Shopify Plus as the perfect solution for scalability and management. Needs of large volumes, typical of companies in strong growth. From our experience, the main strengths of Shopify Plus can be identified in:
Time to market: significantly lower development and migration times
Greater agility: in terms of automatic updates. New features and optimizations made available by a platform that constantly invests in innovation;
Lower costs: the initial investment will be quickly repaid in terms of lower maintenance costs.
App ecosystem: which allow customizations and flexibility. To adapt to the evolutions of the company’s business, both at management and marketing level.
There is never just one best choice and it depends, as we said. On the specific needs of your company, but if you are considering a move to Shopify Plus, let’s talk. We can put our experience as Shopify Experts at your brand’s disposal!
