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For 92% of marketers, video is an important part of their brand’s communications strategy. This data is in the report “ The State of Video Marketing 2022 ”, by Wyzowl, which also shows the growth in the use of audiovisual content by businesses. In 2016, for example, 61% of these same professionals used video as a resource. In 2022, the number jumped to 86%. However, when developing a video marketing strategy, we must always emphasize that it must go beyond the internet. Videos are consumed, even to a greater extent, outside of social media or YouTube. This is why investment in traditional media has grown alongside digital media. Ownership of video devices in Brazil Cell phone: 94% TV: 93% Computer: 44% Tablet: 19% On the Rubber and Plastic Manufacturers Email Lists other hand, when we talk about consumption itself, television, especially open TV , is the most used. Data shows that 85% of Brazilians consume video on open TV at least once a week. As a comparison, on social media this percentage drops to 75% and, on YouTube, to 70%. Furthermore, 45% of individuals in Brazil access a video streaming platform weekly, such as Globoplay, Netflix, among others. Television also offers a possibility that is less present on smaller screens: watching in company. So much so that less than 15% of Brazilians say they always watch TV alone. To Datafolha 38% of those interviewed declared conversations among Brazilians. In other words, for those looking for impact with their video marketing strategy, television presence is essential. Read also: TV in data: video B2C Database consumption reaches 98% of Brazilians Social networks are only the 2nd means for video consumption in Brazil. (Photo via Freepik) Video streaming is an extension of television Another point that highlights the strength of television is its advantage over video streaming services .