Choosing an e-commerce platform is a fundamental step, often the primary factor responsible for the success or failure of an e-commerce business. This decision is all the more important when we are talking about small businesses that have to manage limited budgets and need solutions that can maximize the investment […]
When talking about the main digital advertising platforms, Youtube Ads is not often taken into consideration, but in reality it is a channel that deserves more attention. Why? Simple, the numbers say it. Youtube in fact is the second social network in terms of number of monthly active users, more […]
Customer funnel, conversion funnel, acquisition funnel. Terms that are part of the language that revolves around the best advanced marketing strategies adopted by companies that operate in the digital sector and beyond. The discussion of B2B and B2C marketing funnels is often mistakenly introduced by incorporating the two concepts into […]
Have you ever wondered how your favorite creators’ podcasts end up at the top of Spotify’s charts or other streaming platforms? When we search within the app, the search results that are shown to us are the ones that come closest to satisfying our query. This is where the famous […]
Selling on Amazon, especially in recent times, is not at all a given, unless our product is unique in its kind and we ourselves are the owners of the brand of our products. Let’s explain better: If the item we are trying to sell is a pair of shoes, an […]
TheyIn the digital age we live in, the world of marketing is constantly evolving. Businesses all over the world are constantly looking for new ways to effectively reach their target audiences, create meaningful connections, and promote their products or services. In this never-ending search for innovative strategies, one platform has […]
Perhaps it didn’t take Primo Levi to say it, but he said it himself. Because yes, those who write need to reiterate it to themselves and to others, every time they start to fight with a blank page, every time they start looking for individual words and the right combination […]
Those who turn to our agency complaining about mediocre results believe they have to deal with purely technical limitations. The main defendants? “Slowness of a website on the network”; “bad mobile navigation”; “disastrous code”. Taking care of these factors is not enough. Marketing does not live on technology alone, it […]
Pinterest has proven to be a very relevant channel, not only for creative inspiration, but also for implementing effective advertising strategies. With around 400 million monthly active users who search for ideas and discover new interests every day, placing your ads on this platform allows you to connect with a […]
I want to increase my e-commerce sales, can you help me?”. A legitimate question that is often asked by our customers who manage e-commerce and who need a boost to increase conversions. But how to do it? What are the best strategies? We have talked at length about the marketing […]
We are almost at the end of 2024 and, even if the temperatures make us think we will still be living pleasant summer weeks. It is time to take stock of the end of the year. As often happens, the phase of resolutions for the new year begins. To put […]
Having an e-commerce does not mean having an e-commerce that sells. It often happens that we interface with entrepreneurs who, approaching the world of online sales for the first time, focus on the creation of the e-commerce site, neglecting the importance of defining a complete digital marketing strategy in parallel, […]
