The end of the era of likes and the beginning of the era of the voice. That is, less exposure and more conversation . Proof of this is the exponential growth of chat applications such as WhatsApp. This change meets one of our most natural instincts: spoken communication. According to Edney Souza, Interney, one of the speakers at the RD Summit, sharing content will trump vanity metrics , as it is useful content that people are happy to spread and share. How to use the age of voice in favor of your business? Talk to the public. That’s right! This transformation in social networks makes it possible for brands to establish real conversations with consumers.
This Is the Relationship
Here to Read More About the Importance of Investing in It. In addition, it is essential that your business has a good Digital Strategy to properly talk to the public. But there’s still another way to Chinese UK Phone Number List ride that wave. Read on to learn how to stand out! Have you ever heard of voice assistants? Be it Google Assistant, Alexa or Siri, voice assistants are increasingly consolidating themselves as a facilitator in the lives of technology users . Experiences range from internet research to smart homes that allow you to activate appliances, turn lights on and off, and even choose content on TV. About 30% of US households already own the device. For example, one of the ways to make the service or product stand out is to create an FAQ page about it.
You also need to invest in a good
SEO strategy on your website, as we’ve already mentioned HERE. The podcast boom How to talk about the voice era without remembering podcasts , right? In the last year consumption grew 67% in Brazil alone, while the average in Germany and France was 50%. The study also revealed that 25% of the public listens to BTOC Database podcasts more than an hour a day, with the most popular genres being comedy, education and business. In short, it is clear that the age of the voice is shaped in different ways, whether by means of content consumption , search or the relationship between brands and the public. How will you leverage the benefits of the voice age to make your business boom.