The forbidden network, the projects that wanted to be launched were canceled, new ones no longer come, the sundress died. Now we are working on attracting clients on our own, we are working on it, but it requires much more resources. “I’m sorry, but we’re all on pause” Some kind of logical conclusion is usually expected from me. What else is there to add? This “special military operation”, in addition to everything that is happening now, is just a hurricane going through the Digital market and the advertising market, and all the consequences will be yet to come. We felt the “covid” years, but 22-23 are not even close to what may be ahead, my opinion.
I am inclined to believe analysts who assume
That the market will shrink by 25 to 50% per year. Of the top 300 advertisers, 40% were foreign companies, in the FMCG category it is almost 80%. If we talk about money, there is Zambia Email Lists another important feature here – competition in the programmatic market. We used to have Facebook Ads, Google Ads, YAN and VK & myTarget Ads. Now half of these sites are not available for work. There hasn’t been much more audience for them yet. It turns out that competition for contact with 1 user through automated advertising solutions is growing and growing strongly. In terms of VC, growth.
Has already amounted to times
With a huge dependence on the target audience). Further growth may well continue. We have leads contact with the target audience is becoming more expensive due to B2C Database competition and reduction of advertising platforms, purchasing power is decreasing, marketing budgets will be even less. Creative, production, just content creation – all this will be cut in an attempt to keep up with efficiency and reduce the cost of contact. Rumor has it that even the leaders of the content marketing market in Russia are already shifting their.
