Including advertising, social mia, public relations Marketing activities, referrals, and other channels In this phase, short-term memory. That will help customers remember and remember the existence of the brand. The point of contact with customers in this early stage is knowing the brand name. Brand recall and recognition and learning about our brand from others attract attention (appeal) It is the next step from brand awareness to a certain extent. And customers want to know more about our products. Therefore, as a brand, it should arouse customer interest by making customers say “Wow”, making the brand attractive to customers.
Brands ne to always create
Good memories are link. Generate consideration New Zealand Email List in the brand The second phase of the customer’s touchpoint is the initial interest in the brand. connection with past memories and start considering that brand Ask about the product (Ask) When customers are interest in what the brand has to say Until wanting to find information or learn more about products or services There will be inquiries about the product from friends, family or anyone who knows the product. may be found in the thread or various reviews through websites or social mia for information for final consideratio.
A marketing strategy will
Brands should focus on every channel. both B2C Database online and offline Because sometimes customers may want to talk to the sales team either over the phone. or going directly to ask for details at the store The third phase of the customer’s touchpoint is product or service information presentation. Read reviews online Connecting with brands both offline and online and may try to use the product or service Make a purchase decision (Act) At this stage, customers are persuad by various information. that the brand has communicat to make customers interest and ask or search for information.