So they stopped advertising – they decided to transfer people not to download the application, but to the channel itself. To do this, we created a new creative and sent it for moderation. The price eventually fell to 0.54 euros. This is the same KPI that we agreed with the agency. Creatives When making creatives, we did not take into account the specifics of the channel. The first version was the same as in the photo below. For the app download creative, we just edited one of the old posts: we completely updated the text, image, and button. A few days later, we decided to improve.
The creatives and personalized them for
Cities (at that time there were only three cities on the test). Another update is to tag the channel with instead of a link. Due to this, we saved a few characters, and the ad began to Seychelles Email List look nicer. By the way, the mark can be left out of the text, as it will be in the title of the ad, but, according to colleagues, this increases the conversion. As a result, we abandoned the creative for downloading the application and left only our cities of presence. We personalized our message for each region and launched it into the final test. Seeing a positive result, they connected the second channel – “TechnoHalyava”, with discounts on equipment.
What is the result Advertising showed
Good result, so we personalized creatives for each city and increased the daily budget. The final results are:new subscribers were attracted to the @kazanexpress channel. The price B2C Database for one is 0.68 euros. The total budget is 6,451.52 euros new subscribers have joined the @technohalyava channel. The price for one is 0.39 euros. The total budget is 3,472.88 euros. Kazan performed the best – 2,060 subscribers came at a price of 0.38 euros . According to our hypothesis, this is due to the fact that in Kazan, where the company appeared.