Advertising investment reached 424.1 million euros in the month of July 2022. 3.4% less than in the same period of the previous year. When the registered volume was 439.0 million euros. This is stated in the latest InfoAdex report. Which also records the evolution of the month of August 2022. This month, advertising investment reached 300.8 million euros. Which is 0.3% more than in August 2021. When investment reached a figure of 300 million. Thus, it is observed that, after the fall in July. Investment has not managed to recover and the summer has taken its toll on the advertising sector.
July 2022 increase of 1.4%
Within Digital, the best performance top industry data is Search. Which grew by 3.5% with an investment of 66.7 million compared to the 64.4 million euros it obtained in the same period of 2021. Social networks , increased its figure of investment by 2.9%. Went from 52.2 million euros last year to 53.7 million this year. Websites decreased its investment figure by 1.4%, reaching a figure of 76.6 million euros in the seventh month of the current year. The second medium by volume has been Television. Which added an advertising investment of 116.5 million euros. Presents a decrease of 13.1% compared to 134.0 million in the same period of 2021.
August 2022 42.3 million of euros
Analyzing the month of August, it can B2C Database be seen that all digital media have increased their investment volume and the best performance is presented by Social Networks. With an increase in their investment figure of 4.3%, going from 42.3 million of euros in the month of August 2021 to 44.1 million this month. All media increased their investment figure except Newspapers and Television. Digital. Which also occupied the first position in August, has experienced an increase of 2.7% compared to the same month in 2021. Obtaining 163.8 million euros.
