Flaticon Share to friendsI have read a research article of brands that Gen Y or people born in the years – like by surveying more than , samples in European countries. By asking about the factors that make consumers like the brand. which has given samples of types of brands: clothing brands, mobile phone brands, and snack brands (such as chocolates and candy) by being ask to write a story of impressions and likes of the brand with a limit of characters. Let’s look at factors that make brands favor by Gen Y.
That is not classifi as
What’s that? Cool Brand Coolness _ Making a brand French Email List cool is an important starting point for linking passion between brands and customers. Examples of definitions of cool for Gen Y that have been research from a sample group of different personalities and age ranges are fun, modern, unique, exciting, hip, luxurious, new options. including doing something unconventional Coolness is possible in thoughts, words, or personality express by the brand itself. or from people who use that brand It can be divid into types, which are: modernity expression of high status clean reputation success creativity fun Cheerfulness stylish is constantly changing have luxury have a clear stand honest contemporary have a retro.
Stories Creation as
All of which are embd into the brand’s vision B2C Database and DNA. Examples of brands that explore what is cool from the eyes of their customers include Converse, Nike, PUMA, Iphone, Cola-Cola, R Bull, Nivea, Diesel, Wii and not. cool. Branding that is cool for Gen Y only works for certain types of brands, such as clothing brands. Sports shoes brands, mobile phone brands, games brands, beverage brands, fashion brands are different from coffee brands, bank brands, tour agents brands. including various breakfast cereal brands.