Challenge: Attract New Customers Through SEO In 2019, the S7 Airlines team contact us to attract new customers with the help of SEO optimization and complete the retention task. They saw that they were not fully exploiting the potential of organic traffic, so they decid to diversify their channels. To achieve our goal, we came up with the following solution: bring the s7.ru website to the top of search results for commercial non-brand queries; improve the position of the flight directions pages.
Result Eightfold increase in non
Brand traffic and increas SEO turnover During the three years of the project, we manag to achieve the following results: the amount of traffic on the s7.ru website Finland Email List increas from 182 thousand in 2019 to 1.5 million in 2021; S7 Airlines’ turnover from search traffic has doubl. SEO-driven ticket sales revenue more than doubl in 2021 compar to 2019, according to Google Analytics S7 Airlines successfully competes with popular aggregators in search results – the company is in the top 5 for destination requests.
For example in Yandex for
The query “Moscow – Simferopol”, the company is display first after Aviasales and other similar services. We have develop destination pages to bring S7 Airlines to the top of B2C Database search results for commercial non-brand queries How did we do it Over the three years of cooperation with S7 Airlines, we have carri out large-scale work on the site: launch referral pages bas on demand; launch pages for departure cities, countries and specific flights; conduct text optimization tests; introduc blocks with linking on the referral pages themselves.