Device: All information related to the device, such as ISP (Internet Service Provider), type (PC, Mac, tablet or smartphone), model, OS, etc. Apps? If so, then the app ID, content type, domain, and app publisher ID are added. User: User demographics such as age, gender, preferences, and website history for ad personalization. Extension: Any additional inventory-related information that may be relevant to the DSP or advertiser. Website: Is inventory available for the web page? If so, then the website ID, content type, domain, and site publisher ID are added.
Application Is the available inventory
Intended for the application? If so, then the app ID, content type, domain, and app publisher ID are added. Bid requests can be used to target users who have just moved from an Estonia Email List advertiser’s. Website or app to a competitor’s platform. Work mechanics: As soon as the user visits the web page or the user enters the application, a bid request is generated that collects various data based on an analysis of the user, the page, and the consenting site. This information is then sent to Ad Exchange where it is shared with advertisers.
Based on this information advertisers place
Their bids to participate in the auction. The Ad Server selects the highest bid and the winner places their ad on the web page. This process is repeated for all ad spaces on the site B2C Database and is critical to making programmatic ads work. Bid Responses is the response that the DSP sends to a request with information about who, for what and at what cost is ready to buy advertising space. Contains information about the offer, promotional campaign, and bidder. How the process works: The buyer receives a request from the RTB auction and evaluates the possibility of participating in the auction.