The level of content is outrageous, as well as unsubscribes from what is not interesting. WHERE TO GET TRAFFIC? Organic growth will be at 0. Unsubscribes will be high by paid traffic. There is no targeted advertising , the misunderstanding that was rolled out in November 2021 does not work + horse budgets (now it’s impossible to replenish), moderation does not skip ads even for those who managed to throw money in, there are almost no analytics, conditional segmentation. I described all the problems of the Telegram advertising network here, I will not repeat myself.
Crops in Telegram channels in order
To attract an audience cost SPACE money . CPM 1-3k in normal channels is the “norm”. The cost of attracting 1 subscriber will easily reach 100-150 rubles or more (for brands). Only a few Samoa Email List can allow. The math won’t work. Data from Telega.in in October 2021. Now it will be more expensive. I don’t have data on the average unsubscribes per day on Telegram, the figure will vary greatly by topic and frequency of posting, on Instagram this figure is from 0.1% to 0.2% per day of the number of the audience. Telegram will be higher, especially now.
For example in my dnative it reaches per day
Which is 250-350 people per day. Multiply by 100? If I didn’t have other sources of traffic, except for paid ones, just to maintain a stable number of audience (which is already stupid) per day, I would B2C Database have to spend at least 25-40k rubles on promotion. In the case of advertising monetization, the channel can still be profitable, in the case of a regular business, I have no idea what the margin should be for a business (I remind you that drugs cannot be sold. Many channels where you want to buy ads won’t sell them to you.