Continuous and evolving process . So why not try this innovative strategy? Inbound Marketing allows you to reach the public in a natural and non-invasive way, creating a relationship of trust with your potential customers. A satisfied customer is an excellent testimonial capable of influencing other potential customers. From megaphone to magnet Traditional Marketing often uses the ” megaphone ” to intercept customers: the
Company creates the
Product and “hammers” the consumer in the various communication channels which, growing in number over the years, have decreased b2b leads the effectiveness of the message, accustoming the customer who he no longer believes in amazing offers. The basic idea of Inbound Marketing, however, is to create attractive content in the right channels, without annoying and interrupting, using it as a ” magnet ” to attract our potential customers. Empathy and Inbound Marketing Empathy is not only a key concept in
Inbound marketing
But it is also the beating heart of emotional marketing . To deeply understand your customers’ needs and create content that resonates B2C Database with them, it’s essential to put yourself in their shoes, embracing their aspirations, fears and concerns. An effective method to achieve this level of understanding is through the creation of ‘ empathy maps ‘, tools that allow you to synthetically visualize useful information
