Gen Y’s brand is happiness, . Emotions drive people to buy products or services. Stimulating emotions for consumers to want to buy products Create anticipation and anticipation to own it. For example, Apple will release a new product, encouraging followers of the brand to queue up in front of Apple stores to be the first to get it. What can emotions create? Generate direct purchase decisions quickly create feelings such as fear of losing fear of not coming fear of falling trend fear of obsolescence Until having to buy that product as their own.
On canvas is a tool
There are many ways to create emotional feelings, such Spain Email List as creating perception from all senses (Sensory), including hearing, sight, smell, touch, taste through booth design. event organizing shop design showroom design Organizing marketing promotion activities in various events making happiness And emotional feelings can also be built through experience, including taking on challenges. Creating conditions to get what you want, for example, if you can complete missions within a certain amount of time. You will receive various vouchers from the company. Prize game play Examples of brands that create happiness through various experiences include Apple, Samsung, Microsoft, Nintendo, and Coca-Cola.
That will help us
All are factors that have been research from a B2C Database sample of over , people that demonstrate what Gen Y values when choosing a particular brand. In which every factor is connect. Although this research focuses on Gen Y in Europe, it can be us as a model or guide for brands to analyze the real nes of this group of customers. clear creatively different Good quality of products and services and must be honest with consumers to be a favorite among people of all ages Business Model Canvas or business plan writing.
