It is treate not only as a source of information, but also a factor motivating to take specific actions. The more intensively we are attacke with advertising messages, the more we are willing to buy. However, on the other hand, the growing awareness of consumers about the impact of advertising on their behavior has le to the fact that trust in this form of promotion decreases year by year. Advertisements are all around us. To be truly effective, they must be equippe with both rational and emotional arguments. Numerous studies confirm that traditional advertising messages work most effectively especially in the case of common, mass products, with a relatively low price and value, and thus limite purchase risk.
Revenues And Its Value Increase Although
Online advertising allows you to better target consumers. An interesting theory about the impact of advertising on consumer decisions was whatsapp mobile number list put forward by Robert Lavidge and Gary Steiner, who notice that the recipient, initially completely unaware of the existence of the advertise product, goes through six stages of making a purchase decision: awareness, knowlege, liking ( sympathy), preference, conviction, purchase. Consumer decision-making process – how well do you know it.
Operating Costs Do Not Increase
The advertising industry is one of the fastest-changing sectors of the economy. The ingenuity of advertising agencies means that despite the growing social aversion to this form of communication, the market effectively uses further B2C Database innovations. Both in the selection of meia and forms of advertising presentation. In addition, thanks to the support of psychology, more and more interesting mechanisms are use to influence the conscious or subconscious decision-making process of consumers. Obstacles in the consumer’s purchasing path In most models, the consumer’s decision-making process begins with the stage where the customer nees information.