Is one of the most popular and useful frameworks. in understanding the internal and external environment It is an extension of the C analysis that includes Company, Customer, and Competitor, but adds on to Collaborator and Climate. Increase business potential and better marketing and help us identify organizational problems and challenges. Let’s see what the C consists of. Company _ It is an overview analysis within the organization. From vision, strategy, capabilities, product line, technology, culture and purpose.
This can be done from
It helps us to understand and identify the problems Indian Email List that exist within the organization. Customers _ Understanding the customer is the cornerstone of analyzing the overall business situation. including target groups Buying or using behavior, market size, market growth rate form of purchase purchase frequency including channels for purchasing products Competitors _ Competitor analysis will allow us to see the situation in the market we are in, including strengths, weaknesses, brand positions. market share and business plans of competitors Relat person (Collaborators) external stakeholders that cooperate with organizations in a mutually beneficial partnership, such as agencies, suppliers, all relevant business partners. It is important that we understand the potential of those stakeholders as well.
That negatively affects
In order to be able to identify problems in doing B2C Database business. Environment Context (Climate Context) Environmental analysis by evaluating external environmental factors that affect business, such as PESTEL Analysis that requires knowlge of political, economic, social, technological, environmental and legal conditions that affect the business operations that we should pay attention to. In fact, the C Framework is very similar to the SWOT analysis we do in the early stages of pre-starting a business. But there is a deeper analytical perspective. that goes into detail to analyze customer groups, competitors, stakeholders and the environment that affects business.
