Purchasing decisions. from FreeImages marketing methods us during the period of continuous saturation of marketing communications. Because the target audience or customers receive too much information from various channels (Overwhelm), causing borom to the point of blocking ads or skipping those ads. Therefore, pure advertising as in the past It has become something that is not suitable for this era. The consumer group or consumers are not comfortable with hard sell advertising, causing brands to find new ways to connect with their target audience.
Customers to interact or
To communicate the value of the brand until it becomes Senegal WhatsApp Number List a way to create Brand Content that can finally meet the nes In conclusion, what is Brand Content? Brand Content is a marketing technique to create a connection between different types of content or content with the brand. To create target groups or customers to engage with the brand, which Brand Content has the following characteristics Focus on offering value rather than presenting a product or service. Does not focus on direct sales But it’s about making content that creates results for customers. To achieve brand communication or brand mention. The measure is the number of comments or brand mentions.
Communicate with the brand
Create add value to customers or target groups in the form of content that provides benefits that customers truly want to know Brand Content must be creat to attract the B2C Database target audience to know how the brand is better than the competitors. That is not rational but mainly emotional appeal. There is a form of creating a story. (Storytelling) from the beginning, middle and end. Brand Content is flexible and adaptable to many formats. Whether it’s a video, podcast, various types of events. in telling stories about the brand Benefits of Brand Content Brand.
