I’ve written more than 150 blog posts for the Ahrefs Blog and reviewed hundreds of video scripts for our YouTube channel. In this guide, I’ll teach you everything I know about content writing so you can write better content. What is content writing? Content writing is the process of researching, planning, writing, and editing web content for marketing purposes. It can be a blog post, video script, social media post, or anything else that gets published online. For example, all of our YouTube videos are scripted. Here’s an example of one of the scripts:
Content writing basics
It might sound silly, but there’s more to writing content than putting words on a page. Laying a solid foundation is half the battle. Let’s go over the process from start to finish. 1. Define your content strategy Don’t even think about putting pen to paper without a strategy. You’ll just end up writing pointless Office 365 Email List drivel with no real purpose. Here’s our content strategy in a nutshell:But it’s not all about search volume. You also need to consider how easy it would be to write content about the topic that sells your product or service. Learn how in our guide to creating a content plan.
Plan what topics to cover
Every niche has hundreds if not thousands of topics. You can’t write about them all, so you need to find and prioritize the best ones for you. Keyword research is a good starting point here. Even if you’re not creating content for organic search, the keywords people are searching for in Google tend to be a good representation of what people want to know. Here’s how to B2C Database find popular keywords: Enter a broad topic into Ahrefs’ Keywords Explorer Go to the Matching terms report For example, if we enter “smoked,” then we see 319,019 terms sorted by their estimated U.S. monthly search volume: