After a few years of silence, our eCommerce Best in Class Report is back — and better than ever. In this annual report, we review what top online retailers are doing with their conversion rate optimization. We look at user experience, checkout flows, page design, and more. And, after our hundreds of hours of research are complete, we put it all together in one comprehensive matrix — so you and your team can learn from the best of the best. Screenshot of Inflow’s eCommerce Best in Class Report on Conversion Optimization Features. Today, we’ll share more about how we conducted this research, as well as some of the key insights we discovered along the way. In the meantime, if you want the full report, you can download it for free now. Download Our Best in Class Report.
For this year’s Best in Class report
Our conversion rate optimization (CRO) team evaluated subjectively selected “Best in Class” eCommerce websites. These encompass a range of business sizes, product offerings, and verticals — but all are, in our opinion, the best representations of modern eCommerce websites. We then evaluated these sites for the checklist items listed in our matrix. Many of Food and Kindred Products Manufacturers Email List these items and site features are holdovers from our previous Best in Class reports, but some are new to our research in . Except for where stated in the matrix, all of these features were viewed from a desktop-first perspective. Why? Many websites introduce and test features from a desktop-first perspective to validate that the feature provides value without having to also figure out the ideal stacking and other mobile-responsive tweaks needed to make it perform on mobile devices, as well.
We always recommend testing
And tracking results for desktop, mobile, and table when releasing new features to ensure any benefits aren’t overshadowed by stacking choices on mobile. Where a clear indicator of each feature could not be determined (either because of unconventional site design or inconclusive findings across our team members), we used “N/A” rather than a “Yes” or “No” answer. Best in Class eCommerce Sites for 2023 This year, our CRO team chose to slim down our list to 10 that we identified as some of the best eCommerce websites when it comes to brand status and web design in their verticals. These 10 sites are: Backcountry Best Buy Chewy few years off from conducting our annual research, our team was thrilled to see how eCommerce sites have evolved since the COVID-19 pandemic — and, boy, did some B2C Database of our findings surprise us. Below, we’ve included we discovered, focusing on the biggest new and emerging trends, legacy eCommerce best practices, and site features.