Advertis for up to one year. When one of these groups receives no advertis and the other group sees the normal amount of advertis, we get a relatively clear picture of the effect of stopp advertis on sales. From the early s to the mid-s, more than studies of commercial stops on segregat cable TV audiences were conduct. In all tests, just over half show no significant difference in sales between the two groups. This find suggests that there is a chance that the cessation of television advertis will not affect sales dur the year like meet a dinosaur on the street.
Tkachuk’s note Of the tests that show
Significant difference, sales were lower on average for the unadvertis group i.e. no advertis was associat with lower sales. Divid tests by brand size, small/new brands were more likely to Djibouti Email List experience cline compar to large/establish brands. Other market tests over the past forty years have shown much the same. Trials of Budweiser beer in the US show that sales remain stable after one year without advertis, with a slight cline only after months Ackoff and Emshoff, . Others have also found minimal effects after – months of ad ruction ie, incomplete ruction Aaker and Carman Eastlack and Rao.
Stability for year or so after the shutdown
Is common, suggest there may be a safe period when brands can cut ads without major repercussions. While the facts are that noth good will come of it, stopp advertis isn’t B2C Database necessarily bad for sales. But the studies discuss above are only for shorten TV ads, they all originate in the US and tend to look at larger, well-establish brands. We ne to expand on this work to termine how these results apply to a wir set of conditions, or when brands opt out of all mia advertis or go without advertis for several years. Some advertis budget studies have examin longer periods of up to five years.