To invest in organic positioning. Broadly speaking, you need to consider the following questions: Does your company already have sales? Is your product already validated by the market? Can you look at long-term results (and not require sales in the first few months)? Does your organization have the funds to sustain a constant investment? Is there at least one dedicated marketing professional? Do you already have a reasonable website? If you answered “no” to any of the questions above, chances are SEO isn’t your top priority right now. In a simplistic analysis, companies that can commit to ranking.
Focused on gaining positions on Google
Projects on Google need to have three aspects: investment capacity; digital maturity; focus on the long term. If you have these three active points ( or are going to commit to them ), let’s move on. SEO work routines SEO work routines Whether it is done internally or externally, SEO work does not vary much. Your company will always need to stick to the fundamental pillars of the SEO strategy to ensure that results happen. As already explored in other texts here, the pillars new data are: website optimization; content production; gaining backlinks. Let’s see in practice what needs to happen every month for tasks focused on gaining positions on Google to generate incremental returns in the long term. Website optimization.
Recurring optimization -audit of the current website
Here we have the routines to ensure that your website offers a good experience for those who are visiting. It’s important to note that Google’s algorithm is already advanced enough to come close to what a person expects from a browsing experience. In other words, your channel needs to worry about: responsiveness: adequate functioning on the cell phone; charging speed; easy navigation: good interface and easy to find content. The work of the SEO team, whether B2C Database internal or external, normally focuses on two moments, the initial and the recurring: Initial optimization Recurring optimization -audit of the current website.
