There are many ways to segment and customize your messaging to customers in the digital age with many platforms or touchpoints to explore. Often the humble email remains a meium that delivers a significant return on investment (roi) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: email marketing offers an average roi of 3.800%. The global email marketing market was value at $7.5 billion in 2020. Four out of five marketers said they would rather give up social meia than email marketing.
It adds value even if this email is open
It adds value even if this email is open but not clicke through. The reader gains a measure of value. They are walke through the simplicity of the paypal app and shown a potential use of the new data product. Helping them to keep a lead warm even if they don’t convert the first time. This can be done in many ways – show customers a new product. Alert them to a potential saving or show them how to solve a common problem using your product. 4. It inspires action the top and tail of the email directs the reader to “learn about sending and receiving money”. The email is designe to drive downloads of the app. But the call to action promises more than just that.
The more opens you'll get
The more opens you’ll get. “in terms of content. Single marketing messages usually increase ctr. “use striking imagery where possible but always. Always. Always use a call to action.” what works in email. And B2C Database why? Take a look at this email from paypal. Why does it work as a marketing email? The anatomy of an effective marketing email 1. Image choice the image is striking. Evocative but simple. 64% of email recipients prefer brand communications to feature imagery. Providing your images are relevant and striking without diluting your messaging or causing navigational confusion. Graphics and pictures will enhance your performance.