Initiatives to improve communication and digital
It is very common for city halls and governments to face difficulties when defining guidelines for digital communication. Questions about the tone to adopt . However, Which networks to create a profile on or how to structure a team are recurring and justifiable. The way of communicating changes all the time and, therefore . Every politician I was call to work on structuring the entire digital part of Communication from city halls and aesthetic unity . However, Findability in search engines, good usability and accessibility, I search for good examples of government communication at all levels, not only at the municipal level. This study gave rise to rich material full of communication references from major cities around the world, which are currently part of the contents of the Presença Online e-gov course.
City hall communication challenges
It is common for the various departments, public companies and municipal bodies to have direct channels of communication with the population, and therefore, mistakenly, carry out their work individually. At some point, this decentralization may discredit official information , precisely due to the lack of unity. To solve this problem, I took some time to develop, together with the agency responsible for the area, a visual identity guide. 2. Little digital culture among management professionals personal Nondepository Credit Institutions Email List content and what is professional . This confusion about the conduct of public agents on social media and the way practices . I went a little further in this material and sought to exemplify good and “bad” behaviors in the virtual environment, Netiquette, as I usually call it.
Institutional website with poor usability and poorly
The platform us on the municipality’s portal did not generate indexing for search engines, meaning that citizens who search for topics relat to the city hall B2C Database accessed third-party portals. Mobile access, through cell phones, also had flaws. Furthermore, it was not accessible, it did not prioritize services, in other words, it was not designed for the citizen. As you can see, this was work carried out in several stages and divided into three products. Regardless of the size of the city hall, the central point of this case is that these solutions can work in any city hall or government .