More than a tool or just a strategy, growth hacking is a way of thinking. Therefore, this experimentation-oriented marketing to accelerate business growth depends on a lot of discipline to execute some tactics, which are normally little explored. But why has it been so successful? See what it is and how to use growth hacking to achieve rapid and scalable growth in your company. After all, what is growth hacking? What is growth hacking?Growth hacking is a mindset that seeks to find and exploit loopholes, shortcuts and opportunities that have been ignored or poorly worked on until then. In other words, it’s a way to find smart and creative ways to make the business grow at scale. And, for this, the idea is to carry out varied experiments, admitting risks and mistakes, but learning from them, with the least possible expense. Thus, it is possible to develop processes that improve results, focusing efforts on the main problem of your company. Growth hacking was coined by Sean Ellis in who first used the term in a blog post . In it, he sought out other growth-focused marketers to serve startups in the scaling phase.
Sean Ellis incidentally was
The leader of Dropbox and LogMeIn Growth, founder of Qualaroo and GrowthHackers. For him, the fundamental thing is to discover unique and creative ways to stimulate the company’s growth, maintaining a burning desire to connect the target audience to the offered solution. How it works? We have already said that growth hacking mainly works with creativity — to find intelligent and little-explored paths for the Chinese Europe Phone Number List company’s sustainable growth. But even creativity needs to be directed. And to find that path, Ellis realized that fast-growing companies had four characteristics in common: They maintained very heterogeneous Growth teams, with professionals from different areas. Thus, the groups had creative visions, but also analytical-scientific ones; They used data to optimize processes without “guesses”, but with metrics that confirmed or refuted the experiments; They maintained a step-by-step process, guiding the implementation of improvements.
They did not stick to traditional marketing
Seeking innovative ways of advertising. Thus, a kind of basic path for the development of mindset was creat. Always focusing on growth, as it is what measures the success or failure of the company. Especially startups, which BTOC Database grow fast or die. So, while a traditional marketer is concerned with budgets. Conversions, and expenses, a growth hacker should only be concerned with business growth. So, although there is no formula . The growth hacking process can be simpler or more complex depending on the context in which it is inserte. there is a basic line of reasoning: Focus on the company’s biggest problem or leverage. Remembering that the product needs to reflect market demand; Imagine creative ways to improve this focus, prioritizing the best ideas; Formulate the simplest way to test and apply these ideas. The results must be fast and efficient, but it is necessary to understand the risks and identify the best opportunities . Learning from each success and failure, but always aiming for scalable growth. It is also important to think about cost reduction to make the business more sustainable.