In society, s, modernity, innovation For the most part, brands in the categories of cars, perfumes, bags, apparel use positioning to reflect social symbols. Let’s take an example of the BMW car brand. We will think about the image of modernity. Us and looks like a new generation of executives, not out of trend. Us Benz cars look luxurious, classy and a bit conservative. People who use Porsche cars will look sporty. Who wears Gucci clothes will look modern, who wears Dior perfume will look classic. An example of the BMW brand and its symbolic positioning. BMW_Symbolic Positioning Source: bmw -dexpremium plnowe-bmw-serii- An example of the Dior brand and its symbolic positioning.
The customer journey
Dior Source bmw dexpremium plnowe bmw serii- Experiential Positioning Emphasizes the emotional connection between brands and consumers. Presentation of products Bermuda Email List or services through the five senses or sensory image to connect good experiences of consumers, such as airline brands. coffee shop brand A clear example of the Starbucks coffee brand in creating sensory images for all senses. Always create a good experience for those who use the service. which is not only the quality but also the importance of service, attentiveness and friendship and friendliness with customers Examples of Starbucks.
The experience that customers
Brands and Experiential Positioning Starbucks Experiantial Positioning Source pinterestpin The importance of differentiating and effective brand positioning B2C Database We ne to understand the business we do. Knowing the real nes of customers Including the context that affects our business such as competitors in the market. In order to be able to analyze various overviews for maximum benefit in business operations. And don’t forget that the difference must come from the basis of the potential of our brand whether it can actually do those things or not. Because everything the brand offers is the expectation that consumers will receive.
