When buying a product, sometimes we quickly decide to buy a certain type of product? And some types take several days to think about before deciding to buy that product. which was caus by Level of involvement (Involvement Level) of the consumer or customer with each type of product. which if the product has a level Low Involvement means you don’t have to think too much and can make quick purchase decisions. In most cases, we tend to see B C products, but on the other hand, if it is a high-end product. High involvement will take you quite a long time to make a purchase.
The difference between
Anmost of them will be products in the B B group Kazakhstan WhatsApp Number List and B C products in the premium level. In this article, I have reach the subject ofFactors affecting the purchase of High Involvement Products, which should be useful for strategic planning in various areas. As for the involvement of consumers in purchasing decisions. This can be explain with the FCB Involvement Grid , which I have already explain in the previous article. If anyone still doesn’t understand, try to read it here. “Understanding consumers’ purchasing decisions with Involvement Grid” Product Features.
The product itself and that
When it comes to high involvement products, we B2C Database tend to think of product attributes first. Because the high involvement will be coupl with the product with quite a lot of features. Customers will consider the features of the product in detail. And the more complex the product is and involves the use of thoughts and feelings. As oppos to low involvement products, you, as the owner, ne to provide more information to your customers, such as electronics, cars, insurance, and other high-end products . difference In addition to the features of the product.
