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We will take a closer look at how you can succee with B2B PPC campaigns. If you want to generate new leads quickly and efficiently, Pay Per Click (PPC) marketing can in many cases be the most cost-effective marketing method. Here you only pay for clicks. We will B2C Database now take a closer look at what PPC campaigns are and. B2C vs. B2B marketing Since B2B sales often involve the sale of expensive services or products, they are not as often sold online as B2C goods – that is, products and services sold to the private market.
