Before starting, it is necessary to understand that there are two main types of analysis desktop analysis market research. They are not contrary options, but complementary. Additionally, depending on the timing of the business, one may make more sense than the other. Below we will discuss the characteristics of each one.
This is the case, for example, of identifying what solutions other market players are using, what share of the public they have and, above all, what niches they are leaving unattended. Through this evaluation, it is possible to identify new ways to serve your potential clients, taking advantage of gaps and unoccupied niches. Additionally, this evaluation is necessary to recognize threats such as substitute products or services, more competitive prices, and higher quality performance. After integrating this analysis with that of the consumer market, it is possible to make adjustments and optimizations that benefit the company.
Desktop Analysis
Desktop analysis is performed with data that is actively provided. It is called that because it can be carried out internally, without the need for direct contact by the company with external elements, such as the public itself.
Furthermore, this analysis is executed in a more generic and broad way. As the amount of data is limited on websites, media and other information sources, it offers a more general view of the entire scenario.
Analyzing a specific competitor in a very deep way, for example, is not possible through desktop analysis without using specific tools. At the same time, it is an effective way to learn more about the market.
How to do a good market analysis?
In general, a good market analysis includes an WhatsApp Number Data evaluation of the key factors influencing the business.
This means that taking these factors into account in an integrated manner allows us to have a much broader vision of the market, which allows us to make more effective and assertive decisions.
In that sense, the steps for a successful market analysis include the following points.
Evaluate the consumer market
The consumer market should always be the main focus of a business, since it is through it that the greatest income is generated.
Relying on the consumer market, the business can develop by launching more efficient, necessary products and, at the same time, providing a service that generates better positioning in the industry.
With consumer habits changing rapidly, especially in an increasingly digital world, analyzing the market is essential to always be aware of what customers want.
This type of evaluation even allows the opportunity to identify new pains and needs of the segment, to address them in a way that makes the company stand out.
Without knowledge of B To C Database this data, on the other hand, the company progressively loses relevance and will not be able to obtain good business and growth opportunities.
