Using the right digital marketing strategy means your food business will get better traffic, get more leads, and increase your business income.
So, how do you create a digital marketing strategy for a food company? One of them is that you can endorse food.
An endorsement strategy or often called influencer marketing is something you have to do in the digital world. Many buyers are more interested in buying goods if the goods are used by their idols.
In this article, you will learn a lot about appropriate food endorsement strategies on social media. Come on, read the information until the end!
What is an Endorsement
Followers on social media tend to follow the attitudes and behavior of the people or figures they follow. Therefore, the chance that your product will be known and purchased by celebrity followers is greater.
So, how does it work in practice? If you are a C LEVEL EXECUTIVE EMAIL LISTS food businessman, of course you can use food vloggers or food enthusiasts on Instagram who have lots of followers to market your products.
Before endorsing food on a celebrity, there are several tips you can follow. Anything? Come on, check out the 5 secret tips!
Why is Endorsement Important
Before doing a food endorsement , do in-depth research on the celebrity you want to work with.
Although the number of followers is an important factor, don’t rely on this alone. It is possible that the large number of followers are the result of purchases.
Therefore, to overcome this, you need to calculate
the engagement rate of each celebrity . You can also B2C Database use the 3R formula (Relevance, Reach, Resonance) to choose Instagram celebrities.
You can use KOL management so that the celeb gram you choose is more suitable and trustworthy.
Also Read: KOL is a Key Opinion Leader, Come on, Take Benefits!
