To connect with your audience on a deeper level. How to create an Empathy Map To create an empathy map easily and without having to use expensive and complex tools , just follow these simple steps: Select a group of people representative of your customers (for example, a group of similar ages, with the same interests or who buy the same products) and interview them or observe their behavior on social media.
Make a list of all the
Make a list of all the information collected during the interview or observation, dividing it into the four areas of the empathy map, following this scheme: What they think: What are their dreams and business email list hopes? What are their ambitions? What makes them feel good or bad? What frustrates them and what motivates them? What would they like to change? What They See: What does their environment look like? What media and applications do they use? How do they feel appreciated? How do they interact with their surroundings?
Where they work What
They Say and Do: What is their attitude? What do the people around them say and do? What do they talk about with friends? What are their hobbies? How do they spend their B2C Database day? What They Hear: What do their friends say? What influences and challenges them? How do they access information? How do they feel appreciated? How do they socialize? Report the information on the empathy map, filling in the four areas of the grid. How to use the Empathy Map to attract customers Here are some examples of
