With Universal Analytics’ final goodbye just a few months away, the clock is ticking on your deadline to set up Google Analytics 4. To prep your business for success before July 1, 2023, you need to get your GA4 properties in order — and tracking — as soon as possible. Over the last year, our marketing team has worked diligently to transition more than 60 eCommerce and non-eCommerce clients from UA to GA4. Along the way, we’ve learned some tips and tricks for a smooth migration that captures everything a business needs to bring from Universal Analytics. In today’s guide, we’re sharing that process with you, including a helpful GA4 eCommerce Tracking Toolkit to kickstart your efforts.
Read through it now to start configuring
Your own accounts, or to give your agency a headstart with its operations. Download our Google Analytics 4 eCommerce Tracking Special Trade Contractors Email List Toolkit Now. Logo: if you ever need help with your Google Analytics 4 setup, Inflow is always here to help. Contact us today for an account audit, customized training sessions, or other GA4 services to meet your team’s needs. TABLE OF CONTENTS How GA4 Tracking Differs from UA How to Set Up Google Analytics 4: The Basics Create Your GA4 Property Set Up & Connect BigQuery Warehouse Link Your Existing Accounts How to Set Up Google Analytics 4 Tracking Add a GTM Container to Your Site Set Up Conversion Tracking Set Up eCommerce Conversion Tracking Before we get into the details of setting up Google Analytics 4 tracking, you need to understand the crucial difference between this platform and Universal Analytics.
GA4 is more than just an upgraded version
It’s a completely redesigned system with a totally different approach to event and conversion tracking. Whereas UA tracked events as different “hit” types page views, events, transactions, etc. Google Analytics 4 tracks them all as an “event” — which means B2C Database you’ll need to do some additional configuration for the most accurate data collection. You can learn more about how GA4 differs from UA in Google’s complete guide, or you can check out our infographic below for the quick hits: Google Analytics 4 vs. Universal Analytics comparison chart. Universal Analytics: Measurement: Session-based data model. Sessions: Ends after 30 minutes of inactivity, after midnight, or after campaign source changes.