This seems obvious, but it is a very important aspect. UX Writing is orient towards users who have already decid on our product or service. This means that our texts must be more empathetic than persuasive. It is vital that you use a language with which these users can identify and feel at ease. In short, UX texts are there to improve their experience. . Guide your users There are several resources to take your user through your site or app in an orderly and intuitive way. UX writers use text, of course, but also buttons, forms, menus or even error messages.
Another very new and effective method
The use of chatbots, that is, a virtual assistant with which your users can interact in real time through pre-establish messages. The benefits of this resource are many, but mainly two for Antarctica Email List the user, it gives the feeling that on the other side there is someone who can solve their problems, and for brands it gives them the possibility of gathering valuable information from their users. For further information, read this article. . Find your own voice You must have heard a thousand times that the important thing is to find your “brand personality” or “brand voice”. Well, UX writing has a lot to do with it. Why? UX writing alone does not define.
Brands personality just as with people
personality is determin by a set of many factors. What a good UX writer does is to make the user experience writing match the tone of our brand, thus generating a sense of B2C Database coherence. UX writing is not only a way to communicate it must also be align with the mission and values of our brand. copywriter ux writer What is Copywriting? If we think of its “dictionary definition”, we could say that copywriting is any persuasive text that leads our users to perform an action. However, at BROOBE we are not so fond of this kind of definition.