The current position Analysis of the target audience (the survey was not conduct – there was no analysis) Audience problems and finding solutions (real, not contriv) creative concept Selection of presence sites and promotion strategies TOV (with examples) Moodboard and visual concept Rubricator (in each rubric there are 5-7 points to fill in, otherwise it’s just a set of ideas and fantasies, not a rubric) Examples of posts and creatives Promotion strategy and tools us (how advertising channels interact with each other) A set of competitive activations, approaches to UGC and SMO Scenarios for working with bloggers Special projects Miakit, KPI All sections continue to be relevant and necessary, each next.
One develops the previous one
This is one of the problems with bad SMM strategies. If the strategy does not change in any way, if the analytical part is thrown out of it, it simply does not rely on the conclusions Switzerland Email List from the sections with the analysis of competitors and the audience. And this is the foundation from which everything dances. Strategy Implementation Platforms The basis of everything is VKontakte. One of the two remaining social networks, with an audience and a working advertising account. Without advertising, there is no promotion and no strategy. In addition, judging by information from colleagues from Cerebro , algorithms have recently become much better at working out posts by group audiences, that is, these are warm coverage, and not cold viral ones.
Which usually brought strange comments
An increase in coverage was also record in the study by DataFan and Chizhov Studio: Livune’s updat reach analysis is coming soon , and it will also include data for VKontakte. My main B2C Database claim to VK is remov – deplorable coverage for its audience. And then fun. After all Telegram , which everyone wants now, is NOT SUITABLE for most businesses. The idea was reveal in more detail in a separate article with examples of why Telegram channels are very expensive and difficult for business.