Raise errors, problems and optimization opportunities; -make specific adjustments to the website -monitor indicators such as speed, bounce rate, time on site, among others; -perform monthly corrections and optimizations. Content production Your content is effectively the answers that your website needs to give to those who are searching on Google. In other words, if you don’t have content, you don’t have answers. And, if there are no answers, it doesn’t appear on Google. For adequate content production, your company will have to start by establishing a good understanding of the context, evaluating your audience, market, product and from there defining the basic premises for content planning: personas; search intention.
Content calendar -content production
Key words; purchasing journey. Starting from these focal points, the routine involves defining the calendar of texts (and/or images and videos) and always producing balanced quantity and quality. In short: Initial content production Recurring content production -analysis of current content (if any); -persona premises, keywords, search intent; -content planning -content calendar -content production (texts, images, videos); -monitoring content performance; -content optimization (review of titles, texts, tags, images, etc.) Earning backlinks Backlinks are the external Latest database links pointing to your website. In practice, they are “ votes of confidence ” that other channels gave to your company in the digital environment.
This is a more artisanal execution
As you already know, these external links are very relevant ranking factors, and therefore need to be worked on in order to help build your website’s reputation and thus position it better in searches to capture more traffic and leads. Here the routine revolves around identifying relevant channels (sites, portals, blogs) and opening relationships with these sites, evaluating the possibility of being able to publish content and/or links with these partners. This is a more artisanal execution, but extremely important: Earning initial backlinks Earning recurring B2C Database backlinks -analysis of current backlinks (if any); -survey of channels; -approach planning; -relationship planning. -relationship routines; -revaluation of channels.
