How the influencer marketing market has changed in 2022 New advertisers, new platforms, complexities, integrations and expert forecasts SberMarketing , sbermarketing How the Influencer Marketing Market Has Changed in 2022 At the end of 2022, the total annual revenue of the 20 largest Russian blogging agencies decreased by 5% from 8.4 billion rubles to 8 billion rubles, Smart Ranking found out . Nevertheless, market players were able to minimize losses due to the transition to new sites and a change in approach to advertising integration.
What has become of the influencer
Marketing market in 2022 — they chose the most important from the Smart Ranking report. New advertisers entered the market Due to the restrictions of some foreign sites, the number Iraq Email List of advertising tools on the market has decreased. This increased the demand for advertising from bloggers. Bloggers moved to other platforms In 2022, the popularity of Russian platforms has increased. VK and Telegram became the market leaders. MAU Telegram almost doubled from 25.5 million to 48.8 million. And MAU VK grew by 10%, from 72 million to 79.5 million.
Bloggers are spending more time creating
Content Previously, bloggers could specialize in 1 platform. Now, due to the growing popularity of new sites, they have to work on at least 3 platforms. Selling goods has become more B2C Database difficult Due to the decrease in the overall solvency of the country’s population, it has become more difficult to sell the product. Previously, a subscriber bought a product after 3 advertising publications of a blogger, now after 6–8. As a result, bloggers have to make 2 times more publications.