Us is STP, for value creation. with the most accurate target audience In various types of marketing activities, applying the STP Strategy to determine the direction of the business can help you see the direction of the business clearly, consisting of Segmentation Marketing segmentation Targeting Choosing a target group Positioning Positioning or standing of the business (brand) Segmentation can be divid from demography (Demographic) such as gender, age, income, status, religion, occupation Geography (Geographic) such as continents, provinces, suburbs, cities or regions.
Forces Model analysis was
Psychological, such as personality, culture, preferences, lifestyle Behavioral, such as purchase frequency Number of purchases each time purchase attitude By French Email List dividing Segmentation, you can use all items together or choose any one. Targeting Choosing a target group to sell products or services, there are groups: Mass Market or selecting all target groups Suitable for large companies with very high capital Not suitable for starting businesses Segment Market or selecting according to segment, such as males, ag years and over in Bangkok Niche Market or selecting a specific market which can create add value to the product Positioning Brand positioning to differentiate from competitors.
Customers have the right
There are types in total: Product positioning bas B2C Database on emotional feelings (emotional) such as image, luxury, good looks, expression of social status product positioning Which mainly adheres to functionality (Functional), emphasizing on the quality of the product or service. Benefits at a reasonable price product positioning that hold on to make a difference (Differentiation) is possible either the difference in mood or the use of the product. Or it could create a new perception that is an experience. and add value to customer groupsThe Forces Model by Michael E. Porter is a model us to identify and analyze the five forces of business competition. that is determin to be applicable to all industries.