An emotional or rational decision With such information, we can use to define advertising concepts. Develop by Richard Vaughn, Senior Vice President of Foote, Cone and Belding Advertisin. The FCB Involvement Grid showcases how consumers approach different product buying processes. This process is mainly driven by product type. FCB Involvement Grid consists of Axis (Axis) and Corners (Quadrant) together. Quadrant (Learn-Feel-Do) Decision making involves highly rational thinking. Buying a product requires research. that affect consumer perception and decision making The products in this group are quite expensive and are mostly important, such as cars, houses, cameras, DSLRs, mobile phones, insurance, computers.
This information helps us
The strategy should focus on providing information Chile Email List that builds cribility. Emphasize product features Quadrant (Feel-Learn-Do) Decision-making involves the use of emotion. Buying products is bas on feelings such as pride, personal preferences. or the fulfillment of happiness, such as perfumes, jewelry, luxury brand cars, fashion products, and various high-end products. The strategy us should convey beautiful images. Reflecting on identity and creating good experiences use less text Quadrant (Do-Learn-Feel) Decisions that use less rational thinking The vast majority of purchases are made for everyday items. that are us on a regular basis, such as blades hit by car oil, toilet paper, ordinary shampoo.
Create effective advertisements
The strategy us should be product demonstrations. making B2C Database products into everyday life to create a purchase Quadrant (Do-Feel-Learn) Decisions that involve little emotion Focus on quick response or being us by people close to each other. When considering buying products such as cigarettes, liquor, sweets, candy, ice cream, the strategy us should focus on presenting what people generally use. After testing with the FCB table, we can see where our products are. What kind of products are we? And to what extent does it affect the purchase decision of customers.