In recent times, more and more companies are including LGBTQIA+ representation in their discourse. The topic is no longer news from the marketing universe , but it continues to arouse more and more interest. Therefore, do not think that it is simple: the attention of the LGBTQIA+ public is not only oriented to the offer itself .
This audience recognizes that it can directly influence society, the economy and the environment. For this reason, it places compliance with its guidelines as a determining factor , both for the consumption decision and for its satisfaction. Throughout this reading, you will discover more details about the relationship that surrounds the history of the demands of the LGBTQIA+ movement and the way in which this audience evaluates and decides the brands they will consume these days. Prepared?
What does history have to teach about LGBTQIA+ marketing?
Countless moments involving LGBTQIA+ characters have been recorded in history. However, let’s focus on more recent events, whose weight for the context we are discussing is greater. Find out more below !Stonewall Inn and the beginning of the fight against oppression In late June 1969, a violent police raid took place at the Stonewall Inn bar , located in Village, New York.
The bar was massively frequented by the LGBTQIA+ public, and prejudiced and gruesome approaches were common at the time, especially in those places. However, on this occasion, the bar patrons resisted and came into conflict with the police. The revolt took to the streets the next morning, with demonstrations by several LGBTQIA+ people. And, what perhaps would have been just a fanfare situation, ended up taking on a large proportion, generating a series of debates about the rights of this community.
What has changed from Stonewall to today?
The Stonewall Rebellion is still considered the WhatsApp Number Data starting point of the LGBTQIA+ liberation movements and activism for the cause, and the anniversary of the revolution, June 28, has been set as the date for the celebration of International Pride Day LGBTQIA+.
Since then, some achievements have been made. From the removal of homosexuality and transsexuality from the WHO International Disease Registry (in 1993 and 2018, respectively) to the recognition of same-sex unions, progress has been made and various movements’ demands have been reviewed and adapted. .
But the slowness of these advances and the conservatism in different layers of society mean that the movement’s approach remains the same. To this day, prejudice deprives LGBTQIA+ people of acceptance, presence, freedom, and even basic rights.
Given all this, the LGBTQIA+ community seeks much more than simply celebrating individuality. Their fight is for their existence to be recognized, respected and valued B To C Database in society. And marketing actions that involve this audience cannot ignore it.
